I've compiled a short survey asking some of my target market their thoughts on the website. The results show that customers would like to see a mixture of both images and text on the editorials. The first time I submitted my website, I only included very minimal text, so now i'll be planning to change this.
I also asked how many editorials people would like to see. The majority of people expected to see at least 5 editorials a month. I think this is an achievable amount, and something I could stick to so I will be aiming for this.
I also asked people to rank what they are most interested in out of 4 options, Fashion, Lifestyle, Grooming and Wardrobe Essentials. The results were, in order:
- Fashion
- Grooming
- Lifestyle
- Wardrobe Staples
Following these results, I am going to make sure the majority of my website focuses on fashion, which I had previously done anyway. I didn't include any grooming sections before so I think this will be a good addition and something people will be interested in. I am also going to look in to adding a lifestyle editorial.
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